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Allison Dyche
Allison Dyche

(804) 827-1975

Allison Bennett Dyche came to VCU in Fall 2016 to fill the role of Director of Student Media in the Division of Student Affairs. She previously served as the Assistant Director for Student Media, and as an adjunct instructor in the Department of Communication, at Appalachian State University in Boone, North Carolina. Prior to that, she served as the Assistant Director of Student Media at the Savannah College of Art and Design (SCAD) in Savannah, Georgia. Before beginning work in college media advising, Allison spent five years working as a journalist for the Savannah Morning News. She holds a Bachelor of Science in Journalism from Georgia Southern University, and a Master of Arts in Documentary Photography from SCAD.

She is enrolled as a Ph.D. student in the Media, Art and Text (MATX) interdisciplinary program at Virginia Commonwealth University, and is focusing her research on audio storytelling and podcasting. She currently serves on the board as Vice President for Member Services for College Media Association (CMA), the national organization that supports and educates college media advisers; as one of the faculty advisers for the Qatar Leadership Exchange between VCU and the VCUarts campus in Doha, Qatar; and as the programming committee chair for the Annual DSA Conference at VCU. She has previously served on the steering committee for the Southern Regional Press Institute at Savannah State University; as the coordinator for the Northwest Region Scholastic Media Day high school journalism workshop through the North Carolina Scholastic Media Association; and as a judge for a variety of media competitions including the North Carolina Scholastic Media Association, the Tennessee High School Press Association, the Kansas Collegiate Media Association and the National Scholastic Press Association.

She was presented with the 2013 Honor Roll Adviser Award for Four-Year Multimedia Advisers from CMA, the 2013 Wilton C. Scott Award for Excellence in Advising from the Southern Regional Press Institute at Savannah State University, and was named Outstanding New Adviser by the Society for College Journalists national organization in 2011.

Mark Jeffries
Mark Jeffries

Creative Media Manager
(804) 828-7660

Mark Jeffries has worked in the visual communication field for over 30 years. He has experience working with graphic design firms, advertising agencies as well as magazines and newspapers. 

Prior to coming to work at the SMC, Jeffries worked for 11 years as an art director for Style Weekly magazine in Richmond. He received numerous awards for his work at Style Weekly, Family Style and Home Style magazines from The Virginia Press Association and the Association of Alternative Newsweeklies. 

Mark has been in student media for 8 years and is a certified adviser with the College Media Association. Mark taught Graphics for Journalism for six years at VCU’s Robertson School of Media and Culture. In 2017, he was a recipient of the Dedicated Service Award through the Division of Student Affairs.

Mark’s advises a team of 5 student graphic designers and the staff members of the student organizations at the Student Media Center. His guidance has helped these students to create award winning professional publications. 

In his spare time, Mark practices leatherworking and plays guitar. He enjoys exploring the Art Walk on First Friday’s and is always impressed by the variety and quality of art constantly being produced throughout Richmond and within the VCU community.

Jacob McFadden
Jacob McFadden

Business Manager
(804) 827-1642

Jacob McFadden is a graduate of VCU’s School of Mass Communications and a SMC alumni. As an undergraduate, he was the Advertising Coordinator for the SMC and WVCW Promotions Director. During this time, he set the record as the highest earning salesperson in the Center’s history and started the nation’s first university-based podcast network, Potboiler.

While at VCU, was given an opportunity to perform stand-up comedy; he not only continues to perform stand-up with local and touring professionals, he also runs his own comedy room. McFadden has won several awards for his work professionally and as a student, including a Bronze Pencil, and was the first student to receive the Josephine Varnier Stone Award. In 2018 Jacob was awarded the Intercollegiate Broadcast System award for Best Business Director for his role leading the rebuild of WVCW Radio’s on-air and production studios. In March of 2018 he became an officially certified advisor through the College Media Association.

Prior to coming to work at the SMC he worked as an Advertising Coordinator for Pulsar Advertising. McFadden was responsible for media buying and client relations for several accounts in education and the public sector. He has also worked as a freelancer with several local businesses, was one of the first Richmond Uber drivers and is heavily involved with the CreateAthon@VCU program.

Jacob manages the finances and human relations functions for the department, in addition to serving as the Facility Manager and Fixed Asset Custodian. He has two dogs, Linus and Bonecrusher.


Jon Carpenter
Jon Carpenter

WVCW Adviser
HUMS291 Instructor
(804) 828-1058

Jon Carpenter is a 2002 graduate of the Robertson School of Media and Culture at VCU (then known as the VCU School of Mass Communications) and has been working as an adjunct professor and adviser to WVCW since 2008.  In addition to teaching the HUMS 291 - Working in College Radio and Radio Broadcast classes, he serves as the studio anchor of major events broadcast on WVCW, such as elections, the Christmas Parade, and breaking news events (as a student he was actually the anchor for WVCW’s 18 hour broadcast on 9/11). Prior to returning to VCU, Jon worked in commercial radio in the Richmond market, primarily working in promotions and on-air roles.  

By day, he works as a contractor for the Department of Human Resource Management providing voice-overs for online training programs and teaching an HR certification class.  Jon was a national finalist for the 2017 Intercollegiate Broadcasting System award for Best Academic Adviser and was a winner of the 2018 Intercollegiate Broadcasting System award for Best Giveaway item. Jon is a fan of French Dip sandwiches, trivia, Presidents, Marvel movies, his cat, and heavy sarcasm.  He thinks that he is an INTJ on Myers-Briggs, but doesn’t really remember.

Student Support Staff

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Emily Furlich

Emily Furlich is the Assistant Business Manager for the SMC. 

Uri Hamman
Uri Hamman

In the Summer of 2014, Uri Hamman joined the SMC as a graphic designer. From that point on, they have taken part in numerous projects, such as the logo for WVCW, print and digital issues of Amendment, Emanata, Broad Street, and Pwatem, and in 2018, worked with a small team of designers to produce The Compass, a summer orientation issue presented by the SMC to show new students that creativity flourishes at VCU. Beginning in the fall semester of 2017, they joined the editorial team of Emanata and laid out the 2018 physical and digital issues of Emanta, titled "Help!"

They are currently working as the Assistant Creative Media Manager at the SMC as well as being in their last year of studies at VCU, pursuing a Bachelor's degree in Communication Arts, specializing in Scientific and Preparatory Medical Illustration in order to prepare for to be a creature designer in the entertainment industry.